THINC Messaging: Digital Signage the 5th Screen
The history of "screens" may be categorized as follows:
FIRST SCREEN (the Silver Screen, Movies)
SECOND SCREEN (Television)
THIRD SCREEN really came about after the advent of two technologies melding together the Personal Computer and the publicly available World Wide Web in 1995.
FOURTH SCREEN is related to mobile hand held devices. It followed in 2002 with the advent of Hand Held technologies and Wi-Fi, 2G and 3G mobile services.
FIFTH SCREEN is the digital screen that is seen outside the home in many different venues. Screens are installed in elevators, malls, airports, train stations, on a subway platform, in retail stores, banks and are used in back office corporate communications.
The FIFTH SCREEN is a new and separate medium. FIFTH SCREEN is the most rcent in a historic line of communication screens. It is commonly called DIGITAL SIGNAGE or DIGITAL OUT OF HOME.
The FIFTH SCREEN represents the combination of the World Wide Web and mobile 2G and 3G technologies or data delivered via physical uploads at screens placed in various environments. The FIFTH SCREEN is typically found in 3 main categories; Point of Sale, Point of Wait and Point of Transit. It is expected that millions of these screens will be deployed over the next five years in places like retail outlets to promote sales of products or while waiting in line as at a bank or in transit.
The FIFTH SCREEN also represents an unprecedented new medium that requires a number of elements to support it including Content, Software, Networks and Hardware. *
FIFTH SCREEN Digital Signage: 3 Main Categories
Point of Transit
Burst Messaging to reinforce a brand
Engaging Airport, Subway, Train travelers on the Go
Point of Sale
Impulse; Call to Action Messaging
Engaging Consumers close to or at Point of Purchase
Point of Wait
Dwell Time Messaging
Engaging Consumers waiting for a Product or Service
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